The Project

Every year, the American Diabetes Association hosts the Kiss a Pig Gala in Northwest Arkansas, its #1 fundraising event to raise money for diabetes research and celebrate the pig, which is the original source of insulin. Our agency donated our creative skills to this cause, by developing a “Boarway” themed event and developing all the collateral pro bono.

Event materials included:

• Boarway posters

• Event program

• Print ads

• Social media promotions

Role

Concepting

Copywriting

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