AXE Stage Pass
AXE
The Project
A Walmart-exclusive entertainment platform granted access to today’s best music while connecting guys with AXE grooming products to help them reveal the best versions of themselves.
This multi-year campaign included:
Original videos starring Luke Bryan, Nick Jonas, Thomas Rhett, Charlie Puth and Sam Hunt and more
Walmart parking lot concert events
NYC pop-up store with an exclusive Shawn Mendes listening party
The first-ever 10-minute spot that played in Walmart Supercenters nationwide on the in-store HDTV wall
Role
Concepting
Copywriting
Scriptwriting
